There has been a lot of controversy surrounding HomeAdvisor, the lead generating service for home improvement contractors. Many who have used it have felt that they were overcharged, given bogus leads, or worse. Purchasing leads from lead generating services can be a hit-or-miss proposition. If you are considering using one of these services there are a few things you will need to keep in mind:
-You have to compete against multiple contractors for the same lead
-The homeowners who use these sites often price shop and tire kick
-The homeowners have no loyalty or trust for you
-Lead generation sites often get leads and do nothing to verify how good they are
-These services often cost a lot of money with no real results
Paid advertisements and lead generating services cannot even compare to the power and effectiveness of word-mouth-marketing. Below are a few statistics related to word-of-mouth marketing:
92% of consumers trust referrals from people they know
People are 4 times more likely to buy when referred by a friend
84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness.
81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts
71% of consumers are more likely to make a purchase based on social media referrals.
43% of consumers are more likely to buy a new product when learning about it from friends on social media.
If you want to fully harness the power of word-of-mouth marketing House At Work can help. Unlike HomeAdvisor, House At Work allows you to easily get referrals from your past clients. Unlike traditional word or mouth, we focus on generating referrals for your business from your past clients utilizing social media platforms like Facebook, Twitter, and LinkedIn. These platforms combined have billions of users, many of which are potential customers for you. When a past customer refers you using House At Work, all their friends, family, and coworkers on these platforms will be exposed to your brand, your past customer’s great experience with your company, and a link to your House At Work profile, from which they can contact you about your services.